With tea, there is always a space
for you to play a role.

With tea, there is always
a space for you
to play a role.

Nurtured and crafted by tea farmers, our teas are born from uncompromising craftsmanship.
All our teas have unique and wonderful flavors, but are still unfinished.

The flavor is transformed by both brewers and drinkers.
You play a role in creating the flavor of the tea.

By adding “I” to wab_sab_ we get “wabi sabi”,
an ancient Japanese philosophy that finds beauty in the incomplete and imperfect.

What will you experience with our tea?

The land and the people come together
to become the tea

Unique teas are born from the climate of each region and the meticulous approach of the farmers.
What’s visible beyond our single-origin tea is the everyday landscape of Japan that one usually does not encounter when visiting traditional tourist spots.


Your tea journey begins here.

The teas sitting on these shelves are waiting to bloom.
Each tea has a unique story and flavor, carefully nurtured and crafted by farmers in their own region.
Your role in this story is to select the right tea for you and to brew it just the way you like.
Our wish is for you to find a tea you love and to embrace that unique encounter. Your tea journey awaits.

How to brew delicious tea

Our teas leave a space for you.
That is why we don’t prescribe a specific way of brewing the tea. Instead,
we like to share how you can enjoy the creative aspects of tea through the basics of brewing.

  • basic

    Basic Knowledge of Tea

    Learn about the teaware as well as the appropriate quantities of tea commonly used in Japan, and the relationship between taste and temperature.

  • hot_tea

    Hot Tea:
    Basic Brewing Instructions

    Learn the basics of the most common way of brewing hot tea.

  • teapot

    How to brew tea in a teapot

    Even if you don’t have a kyūsu teapot or yunomi teacup, you can still make tea with a teapot in your home.

  • cold_tea

    How to brew cold tea
    for immediate consumption

    Learn how to brew cold tea for immediate and delicious enjoyment, instead of waiting for four hours using cold water.

Utensils for the Enjoyment of Tea

Ryumonji-yaki Ceramics

One of the things to enjoy about tea is the utensils.
There are many utensils, and they come in a wide variety of colors and forms.
The basic idea of wab_sab_ is to create tea utensils that “leave a space for you to play a role”
Ryumonji-yaki, or Ryumonji ware, is a ceramic tradition rooted in nature, with a profound story underpinning its basic design.

Japan daily trip

coming soon


Different types of tea and their nutrients.



Gently unwind your mind with tea

Our tea is inspired by Unfinished Beauty.
This is one of the core concepts of wabi sabi, an ancient Japanese philosophy, which teaches us to let go of perfection and to embrace imperfection.

The unfinished nature of tea provides space for freedom and enjoyment.
So we refrain from prescribing any ideals of taste, nor do we tell you exactly how to brew or drink your tea. Instead, we just give you suggestions as to how to picture flavors and aromas, so that you may find your favorite way to enjoy tea.

Our wish is for you to embrace this tea journey without being bound by any rules.

Operated by wabi sabi journey

These are 3 things we value

  1. 1

    Direct Trade

    We visit each craftsman and talk to them directly; only then do we decide to trade directly with them, based on mutual trust.

  2. 2


    Through our projects as well as our products and services, we support the passing on of culture, tradition, the natural environment, and the creators to the next generation.

  3. 3


    We respect each person’s ideas, and we embrace diversity in how people enjoy and feel about our products.